In August 2023, Brassus – Swiss luxury watchmaking brand Audemars Piguet, is pleased to announce a new cooperation with 1017 ALYX 9SM, the personal brand founded by American fashion designer Matthew Williams, and simultaneously launch four Royal Oak series Watches and new Royal Oak Offshore swiss replica watches, as well as a Royal Oak Royal Oak series orphan watch. The joint work of the two brands is full of modernity. It ingeniously integrates Audemars Piguet’s highly recognizable aesthetic elements and the designer’s exquisite ideas. Urban fashion lovers will favor it and show its unique personality.
The five new swiss models include 18K gold, 18K white gold, and two-tone styles. The exquisite dial is decorated with the double logo of “AUDEMARS PIGUET” and Matthew Williams’ brand “1017 ALYX 9SM”.
The creative intersection of two worlds
Audemars Piguet has always been committed to establishing close cooperation with different creative fields, including the fashion industry. This time, Audemars Piguet and the designer brand 1017 ALYX 9SM, established in 2015, joined hands to launch a breakthrough cooperation, which once again demonstrated the spirit of exploration of Audemars Piguet.
Designer Matthew Williams was born in Chicago, USA. He is good at using high-quality and innovative high-tech materials to create notable subversive works. This avant-garde creative spirit, passion for details, exquisite craftsmanship, and relentless pursuit of comprehensive sustainable development reflect the familiar concept of the two brands.
“This collaboration gave me the opportunity to explore across boundaries and expand my horizons to another area of excellence.”
1017 ALYX 9SM brand founder and designer
Sophisticated Modern Aesthetics
Matthew Williams believes that a watch is a vivid presentation of individual identity. This time, he and Audemars Piguet jointly created a set of new eyes with minimalist aesthetics. These understated timepieces reveal the wearer’s unique personality and interpret the subtle encounter between urban fashion and advanced watchmaking art.
Four new watches are made of 18K gold or platinum, including two Royal Oak series watches of different diameters and two new Royal Oak Offshore watches. This is also the first time Audemars Piguet has simultaneously performed the same design in two timepiece series. Audemars Piguet and the designer simplified the complexity to present a simple and pure aesthetic feeling. Without the time scale and date window of the Royal Oak series, the elegant vertical satin brushed finish on the gold dial is more prominent. The fusion of refined aesthetics and advanced watchmaking craftsmanship creates a masterpiece of monochromatic timepieces that exude timeless charm.
The two new Royal Oak series watches are made of 18K gold. The first is a 37mm self-winding watch with hours, minutes, and seconds, suitable for slender wrists. The minimalist dial features luminescent gold hands, gold three-dimensional appliqués “AUDEMARS PIGUET,” and the transferred “1017 ALYX 9SM” logo. The second is a self-winding chronograph with a diameter of 41 mm. The dial design interprets the simple aesthetics to a new level, boldly abandoning the chronograph sub-dial and only setting slowly rotating chronograph hands at 3 o’clock, 6 o’clock, and 9 o’clock. These two new Royal Oak series watches are in limited production.
The two new Royal Oak Offshore watches adhere to the same design concept, and the dial display layout is unique. Only the iconic date window of the Royal Oak Offshore is reserved at 3 o’clock, near the abbreviation “AP.” “1017 ALYX 9SM” logo at 6 o’clock. The chronograph sub-dials previously located at 6 o’clock, 9 o’clock, and 12 o’clock have also been removed, and only the hour hands are designed, which is the first of its kind in the Royal Oak Offshore Royal Oak Offshore Chronograph. The two new works include 18K white gold and gold styles, with a diameter of 42 mm, both of which are limited editions, radiating attention in restraint. Both models are equipped with Audemars Piguet’s self-replacement strap design, and a black rubber strap is also attached to present a sharp contrast.
These four new works continue Audemars Piguet’s tradition of exquisite manual retouching, using the brand’s iconic polishing and satin brushing alternately to create endless changes in light and shadow effects. The words “Limited Edition” (limited edition) are engraved on the bottom of the watch.
Equipped with three latest movements and exclusive self-winding oscillating weight
The new Royal Oak series self-winding watch, clock, and two new Royal Oak Offshore self-winding timepieces are equipped with the latest movement generation.
Among them, the Royal Oak series 37mm self-winding watch is equipped with the Caliber 5909 movement launched by Audemars Piguet in 2022, with a thickness of only 4 mm, a balance wheel frequency of 4 Hz, and a power reserve of 60 hours.
The last two Royal Oak Offshore models have Caliber 4404 movement, an integrated timing device, and a flyback function. This movement has the same function as the Caliber 4409 movement, but the thickness is slightly increased, which fits perfectly with the large-sized case of the Royal Oak Offshore Royal Oak Offshore.
Each watch is paired with a sapphire crystal case back. Through the transparent case back, the self-winding oscillating weight specially created for this limited edition watch can be seen at a glance. The oscillating weight is made of 22K gold or platinum, engraved with the “1017 ALYX 9SM” logo, the magnitude of the torque, and the importance of the oscillating weight, ingeniously echoing the detailed design of the technical parameters of Matthew Williams’ classic buckle. The wearer can also appreciate the exquisite finishing details of the movement, including the Geneva pattern, pearl dot pattern, radial pattern, satin polishing, and polished chamfering.
“This is the first time that Audemars Piguet injects aesthetic new ideas into the Royal Oak series and the Royal Oak Offshore Royal Oak series at the same time, which is exquisitely presented by Matthew Williams in a simple and modern design. Each other achieves and attains perfection.”
Global CEO of Audemars Piguet
Orphan Works Help Disadvantaged Children
In addition to the four new watch products released in the Audemars Piguet boutique, Audemars Piguet joined the designers to create a unique Royal Oak series self-winding chronograph. The dial is finished with a vertical satin-brushed finish and is decorated with two brand logos and gold chronograph hands. The three gold central hands are covered with a fluorescent coating, which can be read even in the dark, adding the finishing touch to the overall design. The watch is equipped with Caliber 4409 movement, which combines cutting-edge technology with contemporary aesthetics.
On August 24, this orphan timepiece was auctioned at the Audemars Piguet and the 1017 ALYX 9SM collaboration conference in Tokyo.
The proceeds from the auction will be fully invested in educational programs focusing on helping disadvantaged children with the primary purpose of edutainment and entertainment, mainly used to sponsor the actions of the NGO Kids in Motion and the sports rights organization (Right to Play). Among them, the project supported by Kids in Motion in Lamu Town (Lamu, Kenya) is dedicated to helping residents improve infrastructure and provide support for campus activities. Sports Rights organizes the development of every child’s potential through physical activity. The supported educational and entertaining projects were jointly selected by the Audemars Piguet Foundation and Matthew Williams, who has supported vulnerable children for many years.
Infinite, to no bounds
Bottom view of Caliber 5909 movement
Bottom view of Caliber 4409 movement
Bottom view of Caliber 4404 movement
Bottom view of Caliber 4404 movement